About TOCS
The Original Canadaiian Shirt:
Say the words Hawaiian Shirt and no further explanation is needed. Gaining iconic status in the early part of the 20th Century, it has been a fashion classic ever since.
Many of the Hawaiian Shirts today are not only not produced in Hawaii, but also have themes that have nothing to do with the Pacific paradise. It's status is so powerful people automatically refer to many loose fitting, brightly coloured casual shirts as a Hawaiian shirt.
Using the immense popularity of this shirt, the "Original Canadaiian Shirt" identification and branding power of the Hawaiian shirt to the less temperate shores of Canada.
...by misspelling Canadian as "Canadaiian" there is an automatic association with the Aloha spirit of Hawaii. Using themes specific to Canada, e.g. hockey, beer, the maple leaf, etc., and presenting them in a bright and festive way, the spirit of the Aloha is evoked while the subject matter is near and dear to Canadians.
About the Artist:
Clancy Gibson was born in North Vancouver in 1950. He studied locally at Capilano College and Emily Carr School of Art. He moved to Toronto in 1979 and focused on a successful career as a commercial artist. His work for magazines and corporate campaigns have been published internationally
Clancy has exhibited in numerous solo and group exhibitions in Vancouver and Toronto and has won numerous awards from Art Directors Clubs of Vancouver, Toronto and New York. Inspiration for his painting has always been the landscape, and his west coast environs of the water and plant life are reflected in his work. Clancy returned to his hometown of Vancouver in 1993, where he continues to do commercial work and has fun designing all of The Original Canadaiian Shirt products.